Muhammad Ali training underwater in a Miami swimming pool (1961) - Source: Muhammad Ali: The Birth of a Legend, Miami, 1961-1964

Let’s create value & values.
The old Madison Avenue
model is broken.
Defunct. Kaput.
Nobody's happy with it. Let's create a new one.
Or new ones.
Let's try new media.
Digital. Social. Mobile.
You name it. Let’s talk compensation in a new, bold, honest way.
We are all ears.


February 25, 1964, Miami Beach, Florida. A young, 22-year old Olympic champion, underdog Cassius Clay defeated the seemingly indestructible heavyweight champion, Sonny Liston. Clay, who later became known to the world as Muhammad Ali, went on to become the first fighter to capture the heavyweight title three times. After his knockout of Liston, Clay announced to the world, “I am the greatest." Source: The Palm Beach Post


We solve old problems in new ways.
We are not hustlers,
door-to-door salesmen,
serial pitchers, ass-kissing account execs,
psycho-babbling strategists,
aloof technogeeks,
self-important creatives,
media-buying middlemen or
penny-pinching producers.
Unless you want us to be.


Miami Beach, February 18, 1964. Muhammad Ali clowns around with The Beatles at the legendary 5th Street Gym, a week before he won the heavyweight championship title when he faced Sonny Liston for the first time. Source: Associated Press


We listen before we speak. In English, Spanish or espanglish.

There's no value without u. Ok, that was lame. Lame but true. Marketing, in its ever-changing shapes & forms, is supposed to create value. For customers. Clients. Shareholders. Community. It is impossible to generate value, or revenue for that matter, without values. Now that's one lofty pun.

At Atkins López Martí we are everything Madison Avenue is not. Small, hungry, flexible, nimble, multicultural, multilingual, open-minded, unpretentious, low on overhead, in tune with the latest technologies, fairly priced, unconstrained by the statu quo & devoid of baggage or hidden agendas.

For over a century, Madison Avenue ad agencies bulked up on overhead, lived off chunky commissions, ignored diversity and cut way too many corners to generate revenue, which is not the same thing as value.

It is time to create new value & values.